Privacy policy

2AForce Privacy Policy

Effective Date: September 24, 2026 

By visiting our website, using any AI shopping agent to interact with us, or otherwise engaging with us, you consent to the practices described in this Privacy Policy. 

2AForce ("2AForce") respects consumer privacy and works hard to safeguard your personal information while complying with all applicable United States federal and state laws and regulations. We view your privacy as an important component of your customer experience and are dedicated to providing the superior customer experience that you expect from 2AForce. 

About Our Storefront (AI-Agentic Commerce on Shopify). 2AForce operates an online storefront that is hosted and powered by Shopify Inc. and its affiliates ("Shopify"). Our storefront is designed as an "AI-agentic" storefront, meaning that it is built to be browsed and transacted with not only by you directly, but also by artificial-intelligence shopping agents, assistants, and other automated tools acting on your behalf ("AI Shopping Agents"). This Privacy Policy explains what personal information we collect (including through AI Shopping Agents and automated features), how we use and share it, the role of Shopify as our e-commerce platform, and the rights and choices available to you. 

What Is Your General Privacy Policy? 

2AForce protects and prioritizes your privacy. We only share data as required and as reasonably necessary in the ordinary course of business, including information necessary for validation of credit transactions, verification of identity, shipping and billing addresses, tracking orders and visitors, obtainment of payment, marketing and merchandising efforts, improvement of your customer experience, and as otherwise described within this Policy. 

What Personal Information Do You Collect? 

In order to best serve our customers, provide experiences tailored to our customer’s needs, and conduct our internet retail business in compliance with applicable laws and regulations, it is essential for 2AForce to collect personal information from our customers and those who otherwise engage with us. 

When you call our customer phone support lines or communicate with us via Live Chat or email, these communications may be recorded and/or transcribed for purposes such as quality control and training. 

When you visit our website or otherwise engage with us, we may ask you to provide personal information, such as your email address, mailing address, phone number, or other information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. 

By way of example and not limitation, 2AForce may request or retain the following information from you: 

  • Your Name 
  • Bill-To and Ship-To Information 
  • Contact Information, including Email Address and Telephone Number 
  • Financial and Credit Information, as needed 
  • Order Information 
  • Information Specific to Individual Customers 
  • Export Compliance and Domestic Compliance Certifications 
  • End Use, End User, Country of Ultimate Destination Information 
  • Any Information Required by the U.S. Department of State or the U.S. Department of Commerce for Export Licensing 
  • Identifications or Employment details, as needed to verify law enforcement, military or professional status 
  • Internet Protocol Address 
  • Your browsing, search, order, or purchase history 
  • Your birthdate 

Conversational and chat inputs, prompts, instructions, and other content you (or an AI Shopping Agent acting on your behalf) submit through our chat, virtual assistant, or automated shopping features 

Information relating to AI Shopping Agents used to access your account or place orders on your behalf, including agent or application identifiers, access credentials or tokens, and the instructions or parameters submitted through the agent 

Inferences drawn from the above information to create a profile reflecting your preferences, characteristics, and purchasing tendencies 

We use this information for the following commercial purposes: 

  • To create and manage your account with us; 
  • Verification of your identity; 
  • To ship product(s) to you and track those shipments; 
  • For communication with you about your purchase, account information, or customer service needs; 
  • To provide goods and services to you; 
  • To customize and/or personalize your viewing and content consumption experience; 
  • To enable, operate, secure, and improve our AI-agentic shopping features, including to authenticate and process requests and orders submitted by AI Shopping Agents acting on your behalf; 
  • For notification of any changes to our website or to our services that may affect you; 
  • To improve our services; 
  • For technical support for you; 
  • To comply with all applicable laws and regulations concerning your use of our website and purchase of the product(s) from our company. 

If you choose to purchase or attempt to purchase an item from us, or otherwise provide us with your personal information through live chat, email, forums, testimonials, reviews, feedback forms, or any other means, you consent to the collection, use, and storage of such information. 

Additionally, in order for 2AForce to improve and personalize your customer experience, when you visit our website or otherwise engage with us, we may use tools, including third-party tools, to collect and store data. Some of this information is collected through automated data collection and tracking technologies such as cookies, beacons, tags, and scripts which automatically collect and store information about your visit which includes, but may not be limited to, the following: 

  • The IP Address, domain name used, and geolocation; 
  • The type of browser and operating system used; 
  • The date and time of the website visit; and 
  • Information regarding your communications and interactions with our website. 

The information automatically collected will depend upon your personal browser and device settings. Should you choose to disable cookies, JavaScript and/or tracking technologies, please note that doing so may negatively impact your experience using our website, as some features may not work properly. 

The information that we automatically collect and/or store is used to improve our content and web services, troubleshoot, identify, and reduce fraudulent activity, and to help us understand how people are using our website. This information is gathered for website statistics used to analyze and manage our website. By visiting our website or otherwise engaging with us, you consent to the collection, use, and storage of the information automatically collected. 

How Do You Use AI Shopping Agents and Automated Features? 

Our storefront is designed to be accessed and used by AI Shopping Agents acting on your behalf, as well as by our own chatbots, virtual assistants, and automated shopping tools. When you authorize an AI Shopping Agent to browse, compare, add to cart, or place orders on our storefront on your behalf, we may collect and process the agent's requests, the credentials or tokens used to authenticate the agent, and the personal information the agent submits (such as your account, shipping, and payment details). We use this information to verify that the agent is authorized, to complete and fulfill your orders, to maintain the security and integrity of our storefront, and to detect and prevent fraud and abuse. You remain responsible for the AI Shopping Agents you authorize and for the instructions they submit, as further described in our Terms of Service & Use. 

Do You Use Chatbots or Automated Assistants? 

We may make available chatbots, virtual assistants, or other automated tools to help you shop and to answer questions. Where required by applicable law, we will clearly and conspicuously disclose when you are communicating with an automated tool (a "bot") rather than a human. Conversations with our chatbots and assistants may be recorded, stored, and used for quality control, training, fraud prevention, and to improve our services. 

Do You Use Automated Decision-Making? 

We may use automated processing, including profiling and other automated decision-making technology ("ADMT"), to personalize your shopping experience, recommend products, detect and prevent fraud, and process orders (including orders submitted by AI Shopping Agents). We do not use ADMT to make decisions that produce legal or similarly significant effects concerning you without appropriate safeguards. To the extent applicable law grants you rights with respect to ADMT or profiling — such as the right to be informed that you are subject to such processing, the right to obtain meaningful information about the logic involved, the right to request human review, the right to contest a decision, and, where applicable, the right to opt out — you may exercise those rights using the contact methods described in this Policy. Certain of these rights, including automated decision-making access and opt-out rights under the California Consumer Privacy Act, take effect on a phased basis under applicable law. 

What Is the Role of Shopify? 

Our storefront is hosted and operated on the Shopify platform. When you (or an AI Shopping Agent acting on your behalf) visit our storefront, create an account, or place an order, Shopify obtains, processes, stores, analyzes, and shares information necessary to provide the storefront and payment services to us, including your personal and payment information. Shopify processes this information both as our service provider or processor and, for certain purposes, as an independent business or controller under its own privacy policy. Payments may be processed through Shopify Payments, Shop Pay, or other payment providers, which may collect and process your payment and related information under their own terms and privacy policies. We encourage you to review Shopify's privacy policy for information about how Shopify handles your personal information. 

Does 2AForce Sell Personal Information? 

No, 2AForce does not sell, rent, release, disclose, disseminate, make available, transfer, or otherwise communicate orally, in writing, or by electronic or other means, your personal information to another business or a third party for monetary or other valuable consideration. 

Under the following circumstances, and as permitted by law, we may be required to share your personal information: 

  • 2AForce provides information as needed to satisfy any legal obligations, including responding to any subpoenas, court orders, legal process, enforceable governmental requests, legal claims or to comply with any applicable laws or regulations. 2AForce reserves the right to share your personal information to exercise any legal rights or to defend against any legal claims. 
  • 2AForce shares information as may be required to further law enforcement investigations, to prevent illegal activity and to assist in taking action against illegal activity. 
  • 2AForce shares information, as permitted by law, to preserve the reputation and integrity of 2AForce, to prevent any harm to rights or property of our customers or 2AForce and to address any issues arising out of or related to fraud. 
  • If 2AForce is acquired by or merges with any other company or entity, your personal information may be transferred to any parent companies, subsidiaries, affiliates or successors. 
  • 2AForce may share information to address security, technical or customer service issues or enforce any policies or terms and conditions of our websites or transactions. 
  • 2AForce may provide your information to our trusted service providers who work under confidentiality and non-disclosure agreements or assist with our business operations. Such companies may support our effective and innovative marketing techniques or aid in services necessary for fulfillment or completion of orders. These service providers have agreed not to retain, use or disclose your information for any purpose other than the specific purpose of performing the services specified in their agreement with 2AForce. 
  • 2AForce may share information as needed for the processing, shipping, tracking and fulfillment of any orders, as well as to collect fees and resolve any payment issues. 
  • 2AForce shares information with Shopify, which hosts and operates our storefront, and with payment processors (such as Shopify Payments and Shop Pay) to provide the storefront, process transactions, and prevent fraud, in each case subject to their respective terms and privacy policies. 
  • 2AForce may share information with providers of artificial-intelligence, chatbot, fraud-detection, and related technology services that help us operate our AI-agentic storefront and authenticate AI Shopping Agents, under confidentiality and data-protection obligations. 
  • 2AForce may use personal information to provide you with important marketing or promotional notices and to improve our marketing efforts or website design. 

Do You Maintain a Customer Information Database? 

2AForce maintains a private customer database for its own company use and marketing efforts.  

Can I Remove My Information from the Database? 

If you do not wish to receive our newsletters or if you want to remove information from the database, you may request the deletion of your address via the removal instructions available in the newsletter, or by filling out the "Delete my Personal Information" webform under the Privacy Policy tab, or email your request to sales@2aforce.com requesting that your personal information be deleted. 2AForce will not discriminate against you in any way for making this request or exercising any applicable right. 

How Do I Consent to 2AForce's Policies? 

By visiting our website, doing business with 2AForce, and/or otherwise engaging with 2AForce, you give consent to the implementation of 2AForce's policies. By denying access to any required personal information for the completion or verification of a transaction, participation in live chat, forums, testimonials, reviews, feedback forms, or other information required to communicate with 2AForce, you surrender the ability to transact with 2AForce. 

How Do I Opt-Out of Security Text Messages? 

We send security text messages based on the situation and your preferences. Some messages are considered optional and some are necessary for you to ensure your account is secure. 

You can opt out of security text messages by changing the default delivery method to Email in My Account -> Security Settings 

You can also remove the phone number from our records from your Account Settings to prevent us from using your phone as a backup method for security messages delivery. 

How Do I Opt-Out of Promotional Text Messages? 

Should you no longer wish to receive promotional text messages from 2AForce, please reply to any 2AForce promotional text message with STOP. 

How Do You Protect Credit Data? 

2AForce takes necessary measures to safeguard your credit data and ensure that it is only shared with authorized persons and/or entities. By way of example and not limitation, we store credit card information using secure tokens and we do not store full credit card numbers. 2AForce reserves the right to exchange individual credit data and credit experience as any other company or organization may do in the ordinary course of business. Exchanging information may be necessary for payment processing, verification purposes, and fraud prevention, etc. This policy protects the order process, promotes individual responsibility, and protects consumers. 

Is Your Ordering Process Secure? 

In order to ensure the safe transmission of your personal information during the ordering process, 2AForce makes certain that our ordering process is up-to-date, secure, and capable of protecting your personal information. 

What if I Live in a State with a Right to Opt-Out? 

2AForce does not sell your personal information to another business or a third party for monetary or other valuable consideration. Depending on your state of residence and applicable law, you may also have the right to opt out of the "sharing" of personal information for cross-context behavioral advertising (targeted advertising) and of certain profiling. If we engage in any such sharing or profiling, you may opt out using the contact methods described in this Policy, and, where required by applicable law, we will honor recognized universal opt-out preference signals (such as the Global Privacy Control) sent by your browser or device. 

We provide you with the opportunity to satisfy your Right to Know, Right to Access and Portability, Right to Correct, and Right to Delete the personal information collected, used, and stored by 2AForce. Simply click on the contact form on our homepage and fill out the "Request my Personal Information" and/or "Delete my Personal Information" webform under the Privacy Policy tab or email us at privacy@2aforce.com requesting that your personal information be provided, corrected, or deleted. 2AForce will not discriminate or retaliate against you in any way for making a request or exercising any applicable right. 

What if I Live in a State with a Right to Know? 

If you live in a state where you have a Right to Know you may request personal information that 2AForce has maintained that is specific to you. Simply go to the Contact form on our homepage and fill out the "Request my Personal Information" webform under the Privacy Policy tab or email your request to privacy@2aforce.com. 2AForce will not discriminate against you in any way for making this request or exercising any applicable right. 

What If I Live in a State with a Right to Delete? 

If you live in a state with a Right to Delete, you may have a right to request a deletion of your personal information. Simply go to the Contact form from our homepage and fill out the "Delete my Personal Information" webform under the Privacy Policy tab or email your request to privacy@2aforce.com requesting that your personal information be deleted. 2AForce will not discriminate against you in any way for making this request or exercising any applicable right. 

Under certain circumstances, we will not be able to comply with your request to delete your personal information immediately, or at all, for the following reasons: 

  • It is not a qualified request because there is no applicable law or regulation requiring or allowing for the deletion of the information that you have provided; 
  • 2AForce needs to maintain the information in order to complete the transaction for which the personal information was collected; 
  • 2AForce must maintain the information to provide a good or service you requested; 
  • The information is necessary for 2AForce's ongoing business relationship with you; 
  • The information is needed for 2AForce to otherwise perform the agreement between you and 2AForce; 
  • 2AForce must retain the information to satisfy a legal or regulatory obligation; 
  • 2AForce requires the information to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; 
  • 2AForce needs the information to prosecute those responsible for unlawful activity or to otherwise respond to legal claims, actions or activities; 
  • 2AForce must maintain the information in order to debug and repair errors that impair existing intended functionality; or 
  • 2AForce solely uses the information internally for lawful and compatible purposes within the business relationship and context for which you provided it to 2AForce. 

Do You Collect or Sell Personal Information of Children? 

2AForce does not knowingly sell products to children or collect personal information from any person under the age of 18 years old. To the extent personal information about a minor is provided by a parent or guardian, 2AForce does not sell, rent, release, disclose, disseminate, make available, transfer, or otherwise communicate orally, in writing, or by electronic or other means, that personal information to another business or a third party for monetary or other valuable consideration. 

Is Any Information Provided Automatically? 

When you visit 2AForce, we may receive information about your visit automatically through data collection tools and methodologies used in the ordinary course of business. These tools enhance the quality of our service and provide you with a user-friendly experience. Please refer to the "What Personal Information Do You Collect" for further information regarding information that we automatically collect. 

What if I am Referred to Another Site or Service? 

We may, from time to time, provide links to affiliate or third-party (collectively, “Other Parties”) sites or services outside of the 2AForce site. In certain situations, 2AForce may not have any affiliation with these Other Parties, while in other situations 2AForce may have an affiliation or act as an affiliate marketer by earning a commission from sales generated through referrals to the Other Parties’ sites or services.  Nevertheless, this Privacy Policy only applies to the personal information we collect through the 2AForce site. 

Other Parties may independently collect and solicit information about you and affect your data preferences when you access their sites or services. Any personal data you provide to Other Parties is not covered by this Privacy Policy. These Other Parties may have their own policies and practices regarding data, and we encourage you to carefully read and familiarize yourself with their policies and terms of use before you submit any personal information to them. We do not endorse, control, or accept any responsibility for the personal information collected and stored by Other Parties or their content or privacy practices.  

Is This Policy Subject to Change? 

2AForce reserves the right to change this privacy policy as needed. Please check back with us for any updates. 

Where Are Your Other Policies? 

Please refer to our main Policy Page for more information on our Customer Service Policies and Procedures. 

How Current Is This Privacy Policy? 

2AForce updated this policy on September 24, 2026. We review and update this policy at least every twelve (12) months and whenever our practices change.